In many ways, it’s a lot like search engine optimization.Ī big part of ASO is market research – you first need to check out what your competitors are doing, find relevant keywords and notice current puzzle game trends. Looking for a free way to advertise a puzzle mobile game?Įven though ASO is not advertising per se, it does improve the visibility of your puzzle game and gets you more users. ![]() Become a Master of App Store Optimization If you want to learn more about TikTok, check out our TikTok advertising guide.ĥ. Many mobile game studios have successfully promoted mobile games on this up-and-coming platform. ![]() However, TikTok is becoming quite popular for puzzle mobile game advertising. Smart puzzle mobile game advertising is about utilizing multiple channels – different social media channels (Facebook, Instagram, TikTok, Snapchat, YouTube, etc.), Reddit, Quora, email marketing, influencer marketing, etc.įacebook and Instagram ads are everyone’s go-to. Never rely on just one marketing channel to promote your puzzle game – this is a common mistake many studios make. Utilize Multiple Mobile Game Marketing Channels Later in the article, I’m going to breakdown top puzzle game ads and what makes them successful, so make sure to keep on reading. Simply run multiple versions of your ad and then analyze the data to see which one performed better. This includes testing different assets, visuals, ad formats, layouts, copy, etc. It’s near impossible to predict which one will bring better results. There are many ways to achieve that – make the video colorful, add fun music, play around with different layouts, include something unexpected, etc. Of course, you need to make the ad attention-grabbing and engaging. That gives people a reason to download and install the game. what makes your puzzle game different and better from others. The easiest way to do that is to have gameplay aspects in your ad.įurthermore, highlight your USP, i.e. Whatever it may be, you need to make it clear in video ads. Is it a twist on a match-3 game? Math puzzles? A detective mystery where you need to find clues to solve the case? The key is to give users a taste of the game as well as explain how it works. Puzzle mobile game advertising is all about superb ad creatives – it’s what makes users install a game. Come Up with Ad Creatives that Convert Users Puzzle gamers have specific interests and attitudes towards gaming.īasically, puzzle players fall into the category of casual gamers.Ģ. Understand What Engages Puzzle PlayersĪs with any advertising campaign, it’s essential to know your target audience. Here are some simple user acquisition tips for puzzle mobile games. How to Acquire More Users: 5 Puzzle Mobile Game Advertising Tips Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. You might also be interested in our casual mobile game advertising guide! Top-Grossing Puzzle Games in 2022ĭata source: AppMagic.
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